CMO GROUP · MARKETING TRACK · BRAND TEAM MEMBERSHIP
You shouldn't have to solve a marketing problem alone.
Natural CPG marketing at scale is genuinely hard. The right retail mix. Trade spend that works. AI tools that aren't hype. Agencies you can actually trust. The CMO Group is where your brand's marketing function — from VP to coordinator — builds the peer network, frameworks, and confidence to move faster together.
Open to senior marketing leaders at natural CPG brands with $20M+ in annual revenue.
$20M+
Member brand revenues
2 Tiers
Sessions by seniority level
Monthly
Structured peer sessions
Zero
Vendors in the room
BRAND MEMBERSHIP PREREQUISITES
Who qualifies.
Every member brand holds meaningful marketing authority and budget responsibility. The peer dynamic works because everyone brings real stakes — and genuine experience navigating them.
✓
Senior marketing lead — CMO, VP, or Director as the brand's primary seat and point of contact.
✓
$20M+ brand revenues — Past early-stage, navigating the complexity of scale.
✓
75% session attendance — Across both tiers. Reliability is what makes the dynamic work.
✓
Collaborative culture — Your whole team gives as much as it receives. We reject extractors at every level.
ONE MEMBERSHIP. TWO TIERS OF SESSIONS.
Your brand joins. Your whole marketing team benefits.
Membership belongs to your brand, not to an individual. Your senior marketing leader holds the primary seat. Your broader team participates in their own peer sessions.
LEADERSHIP TIER
Senior Leader Sessions
For your CMO, VP, or most senior marketing decision-maker. Strategic, candid, off-the-record discussions with peers who hold real budget authority and brand accountability.
CMO or VP of Marketing as your primary brand seat
Peer group of senior leaders across member brands
Strategy, positioning, and cross-functional decisions
Off-the-record — frank conversation, no posturing
SENIOR TIER — ROLE BREAKDOWN
VP Marketing45%
CMO27%
Marketing Director18%
CEO (marketing-led)10%
TEAM TIER
Brand Team Sessions
For your broader marketing team — managers, specialists, coordinators. Weekly presentations from member vetted agencies, ongoing marketing trainings related to the execution level, where implementation actually happens.
Marketing managers, brand managers, specialists
Access to updated training and resources to improve marketing expertise
Focused on implementation, tools, and craft
A community your team stays in — even as they grow
Why separate sessions? A coordinator shouldn't have to filter their questions through a room full of CMOs — and a CMO shouldn't slow down for entry-level concerns. Separating by level means everyone gets the right conversation, and your brand gets twice the surface area of peer learning from a single membership.
WHAT HAPPENS IN SESSIONS
Structured time on the problems that are actually keeping you up.
Sessions are facilitated, not free-form. Each session is built around a specific marketing challenge — with peer case studies, live Q&A, and shared takeaways your team can use the next day.
FORMAT 01
Live Peer Q&A
Bring your live challenge. Get perspectives from marketers who've navigated the same territory and will say what actually worked — including what didn't.
You leave with a shortlist, not just a conversation.
FORMAT 02
Deep-dive Topic Sessions
One focused topic per session — shopper marketing, AI tools, retail media, brand positioning. Built by practitioners, for practitioners. Both tiers cover the same topic at the right depth for each level.
You leave with frameworks you can apply.
FORMAT 03
Vetted Agency Introductions
Agencies present to the group. Members share candid, off-the-record feedback. Bypass the blind RFP process entirely and know who to trust before you sign anything.
You leave with a warm lead, not a cold list.
TOPICS COVERED THIS YEAR — BOTH TIERS
Omnichannel strategyRetail media networksShopper marketingAI for CPGBrand PositioningTrade spend optimizationDigital & DTCAgency selectionLeadership & team buildingFounder-to-CMO transition
INSIDE THE ROOM
Sessions, as they actually happen.
An in-person session, hosted at a member agency.Facilitated roundtables: one member frames the problem, the group works it.
IN THEIR WORDS
Specific. Unfiltered. From working marketing teams.
Not what members say at annual surveys — what they've attributed to their membership, with specifics.
No matter what challenge I'm dealing with, there's a community of smart people ready to share a POV, a contact, or their time. I've found new agency partners and a network that strives to make each other better.
RESULT: FOUND 2 VETTED AGENCY PARTNERS THROUGH THE GROUP
The CMO forum has been incredibly valuable — with marketing conversations, new tools and solutions, and connection to wonderful peers. A group full of smart, experienced professionals willing to share and ask for help.
RESULT: IDENTIFIED 3 AI TOOLS NOW ADOPTED BY HER TEAM
An invaluable source of ideas and inspiration. I find myself jotting notes on concepts to implement — and the network immediately plugged me into dozens of brilliant marketing and brand minds.
RESULT: IMPLEMENTED FRAMEWORKS ACROSS MULTIPLE PLANNING CYCLES
FFN brings together diverse industry leaders and lets us share ideas, get perspective, and rapidly problem-solve. It keeps me thinking with a genuine outside-in framework I'd struggle to maintain on my own.
RESULT: OUTSIDE-IN PERSPECTIVE NOW EMBEDDED IN BRAND PLANNING
THE BUSINESS CASE
How to make the case to your CEO.
FRAMING 01
It compounds across the team.
One membership gives your entire marketing function access — not just the leader. The ROI scales with every team member who participates.
FRAMING 02
It replaces slower, costlier alternatives.
A full agency RFP costs 6–10 weeks of senior team time and still produces a coin-flip outcome. Members find vetted partners through peer introductions in under two weeks — with candid feedback no RFP surfaces.
FRAMING 03
It retains your marketing talent.
Junior team members with a peer network and ongoing learning are more likely to stay. FFN is a retention investment as much as a knowledge investment — and it costs a fraction of a single backfill.
FRAMING 04
It keeps your team ahead of the market.
Shopper marketing shifts, AI tools, retail media changes — your team learns what's working at peer brands before it becomes industry consensus. That timing advantage compounds over multiple planning cycles.
THE ONE-LINE VERSION
“FFN membership is not a conference budget line — it's a team capability investment that pays back in faster decisions, better agency relationships, and a marketing function that stays current without you having to push it.”
Heard enough? Let's see if you're a fit.
A short form. A one-week review. A 20-minute call with Ted if it looks right. That's the full process.
