Featured Sponsor Agencies
Mindsight
Consumer & Brand Research · Denver, CO
“We approach our partnerships as if we are on your staff: deep, supportive, and all-in.”
- Forum Rating
- 4.5/5
- Established
- 2012
- Location
- Denver, CO
- Website
- Visit the site →
Research that tells you what to do next
Mindsight is a consumer and brand research firm helping innovative brands make an impact. They embrace the science of data, but they are in it for the joy of solving problems together, pairing the data points you need with the expertise to connect the dots.
Built for growth-stage brands, Mindsight delivers reports that read like roadmaps, not data dumps, whether you need to size, identify, assess, or optimize.
- 1 in 3
- of the fastest-growing CPG brands work with Mindsight
- 15 yrs
- helping emerging brands grow with research
- 3 / mo
- brands taken on, deep and selective partnerships
Forum member perk
Monadic concept test: 4 new product concepts for $4k (150 respondents each), draft questionnaire 24 hours after approval and results 4 days later.
Start with a single high-stakes question or scale into a full research cadence.
Dive
Deep, custom research for game-changing clarity and foundational understanding.
Dash
Rapid answers for key decisions when time is of the essence, done for you.
Spark
An innovation sprint that identifies and builds the next big thing.
Exit
Insight that maximizes valuation when selling is the strategy.
From breakout snacks to category leaders, high-growth CPG brands rely on Mindsight to know what to do next.
- Chomps
- Poppi
- Good Culture
- Perfect Bar
- Simple Mills
- Justin's
- Yasso
- Rao's
Proof in the numbers
revenue in a single year, plus 2x KIND-bar velocity at Costco
Catalina Crunch
Building a better-for-you brand into a high-growth engine
Challenge
Scale past the keto niche into mainstream snackers without losing the brand's core.
Approach
In-home use testing and claims validation; reframed "low sugar" into "snack without sacrifice."
Result
A research-led brand renovation that more than doubled revenue in a year.
Yasso
Yasso scales, then exits
Research-guided growth from $50M to $300M, and an exit north of $800M.
Poppi
A breakout soda brand
Consumer insight behind one of the fastest-growing better-for-you beverages.
Simple Mills
Category leadership
Research partnership supporting a leading better-for-you pantry brand.
Fifteen years working almost exclusively with emerging brands, so the expertise is built in.
01
They know what emerging brands need
Fifteen years with growth-stage brands means expertise that generalist firms don't have.
02
The research director you don't have yet
They fill the senior insight role most growing brands haven't hired for.
03
On your staff, not the sidelines
Partnerships run deep, supportive, and all-in, as if they are part of your team.
04
They show you what to do
The job is not done until you know exactly what to do as a result of the research.
05
Reports that read like roadmaps
Actionable expertise that inspires action, not just another data dump.
06
In it for the joy of it
A genuinely good experience with every data point, start to finish.
Meet the founder: Shawn Edwards
“We have not done our job if you do not know exactly what to do as a result of the research.”
Shawn Edwards, Founder & CEO
“Once a Mindsight client, always a Mindsight client.”
Mindsight excels at turning data into clear action steps through custom research. Their approach is quick and flexible, giving organizations the confidence to make smart changes.
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