Research & Insights
Harvest Insights Group
Research & Insights · Chicago & Melbourne
“The ceiling on your growth is rarely your product.”
- Forum Rating
- 4.6/5
- Established
- 2015
- Location
- Chicago & Melbourne
- Website
- Visit the site →
FMCG research that inspires teams to act, not just inform.
Harvest Insights Group is a specialist FMCG and retail research agency with offices in Chicago and Melbourne. We bring together experts from psychology, data science, sociology, and UX to triangulate qualitative, quantitative, and shopper insights, giving clients a holistic view of every research question.
We work with major CPG manufacturers and retailers globally, and we are known for research that does not just inform, it inspires teams to act.
Forum member perk
10% off Harvest Insights engagements.
Meet the founder: Marlene Straszewki
“More often, it is how narrowly your category has been defined and how long everyone has accepted that definition as fixed.”
Marlene Straszewki, CEO, North America
Harvest Insights Group distinguishes itself by moving beyond traditional data collection to offer analytically defensible storytelling. While many agencies focus on either broad trends or specific metrics, Marlene and her team specialize in closing the gap between functional product attributes and deep consumer emotional connection. Their triangulation of psychology, data science, and ethnographic research ensures insights are highly actionable for CPG brands looking to redefine their categories.
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