Basis
Digital media, unified: consulting and activation on Basis' own platform, with transparent reporting and full ownership of your media data.
Basis has been a proud leader in digital media for 25 years. Founded in 2001, we help our clients cut through the complexity of digital media with our unique combination of strategic services & award-winning automation software. We empower the convergence of people and technology to solve brand challenges. Basis is nimble, agile, tech-enabled, and tailors services to the specific needs of each client. We offer best-in-class media consulting and activation, 100% powered by an owned and engineered, industry-leading technology combined with our DSP creating the Basis platform workflow and automation experience for paid media operations. Basis has a diverse client roster from regional to enterprise-level brands with various investment levels in paid media. The vertical expertise we bring is rooted in extensive familiarity across Direct to Consumer, Retail, CPG, and Healthcare categories, among others.
The Ask: prove the efficacy of paid digital awareness media in driving eComm Sales
Incorporate mid and top funnel media to existing performance campaigns to broaden awareness and win more share of ultra competitive healthy pet food category. Strategic Shift The focus was always driving DTC sales, but performance media wasn’t driving awareness or volume gains needed for growth targets. Efficiency without expansion. The Approach Utilize market research to determine most opportunistic media channels for audience reach Integrated media strategy anchored by audience research blending: Search + CTV + Social(Meta & Pinterest), YouTube, Audio: Spotify & iHeart Constructed detailed reporting framework with real-time data feed coming from Shopify to verify purchase action The Results 43% Lift in Shopify Sales
