CMO GROUP · MARKETING TRACK · BRAND TEAM MEMBERSHIP
You shouldn’t have to solve a $50M marketing problem alone.
Natural CPG marketing at scale is genuinely hard. The right retail mix. Trade spend that works. AI tools that aren't hype. Agencies you can actually trust. The CMO Group is where your brand's marketing function — from VP to coordinator — builds the peer network, frameworks, and confidence to move faster together.
Who’s in the room: CMOs, VPs, and Marketing Directors from brands like Gimme Snacks, Vetnique, Sambazon, SmartyPants, and Good Culture — no vendors, no agencies, no early-stage founders. Every member brand carries real budget authority and is willing to share what's working.
ONE MEMBERSHIP. TWO TIERS OF SESSIONS.
Your brand joins as a team. Senior leaders meet with their peers. Your broader marketing team meets with theirs. Same topics. Right room for every level.
Open to senior marketing leaders at natural CPG brands with $20M+ in annual revenue.
$20M+
Member brand revenues
2 Tiers
Sessions by seniority level
Monthly
Structured peer sessions
Zero
Vendors in the room
WHO’S IN THE ROOM
Senior decision-makers only. No exceptions.
Every member brand holds meaningful marketing authority and budget responsibility. The peer dynamic works because everyone is bringing real stakes — and genuine experience navigating them.
BRAND MEMBERSHIP PREREQUISITES
Senior marketing lead — CMO, VP, or Director as the brand's primary seat and point of contact.
$20M+ brand revenues — Past early-stage, navigating the complexity of scale.
75% session attendance — Across both tiers. Reliability is what makes the dynamic work.
Collaborative culture — Your whole team gives as much as it receives. We reject extractors at every level.
SENIOR TIER — ROLE BREAKDOWN
VP Marketing
45%
CMO
Marketing Director
CEO (marketing-led)
27%
18%
10%
HOW MEMBERSHIP WORKS
Your brand joins. Your whole marketing team benefits.
Membership belongs to your brand, not to an individual. Your senior marketing leader holds the primary seat and participates in the leadership tier. Your broader marketing team — managers, specialists, coordinators — participates in their own peer sessions. Same topics. Right depth for every role.
LEADERSHIP TIER
Senior Leader Sessions
For your CMO, VP, or most senior marketing decision-maker. Strategic, candid, off-the-record discussions with peers who hold real budget authority and brand accountability.
CMO or VP of Marketing as your primary brand seat
Peer group of senior leaders across member brands
Strategy, positioning, and cross-functional decisions
Off-the-record — frank conversation, no posturing
WHO PARTICIPATES
TEAM TIER
Brand Team Sessions
For your broader marketing team — managers, specialists, coordinators. Same topics as leadership, applied at the execution level where implementation actually happens.
Marketing managers, brand managers, specialists
Peer group matched by role level across member brands
Focused on implementation, tools, and craft
A community your team stays in — even as they grow
WHO PARTICIPATES
Why separate sessions? A coordinator shouldn't have to filter their questions through a room full of CMOs — and a CMO shouldn't slow down for entry-level concerns. Separating by level means everyone gets the right conversation, and your brand gets twice the surface area of peer learning from a single membership.
WHAT HAPPENS IN SESSIONS
Structured time on the problems that are actually keeping you up.
Sessions are facilitated, not free-form. No panels, no vendor presentations, no recycled conference content. Each session is built around a specific marketing challenge — with peer case studies, live Q&A, and shared takeaways your team can use the next day.
FORMAT 01
Live Peer Q&A
You leave with a shortlist, not just a conversation.
Bring your live challenge. Get perspectives from marketers who've navigated the same territory and will say what actually worked — including what didn't.
Topics covered this year — both tiers:
FORMAT 02
Deep-dive Topic Sessions
You leave with frameworks you can apply.
One focused topic per session — shopper marketing, AI tools, retail media, brand positioning. Built by practitioners, for practitioners. Both tiers cover the same topic at the right depth for each level.
Omnichannel strategy
Retail media networks
Shopper marketing
AI for CPG
Brand Positioning
FORMAT 03
Vetted Agency Introductions
You leave with a warm lead, not a cold list.
Agencies present to the group. Members share candid, off-the-record feedback. Bypass the blind RFP process entirely and know who to trust before you sign anything.
Trade spend optimization
Digital & DTC
Agency selection
Leadership & team building
Founder-to-CMO transition
MEMBERS FROM
AND MORE
IS THIS FOR YOU?
Built for leaders solving real brand-building problems at scale.
Forum for Naturals is not a networking group, a media brand, or a trade association. It's a working community — monthly sessions, peer problem-solving, and trusted connections.
Senior-level role
CMO, CSO, VP, or Director-level. Decision-makers only — every member has influence and accountability.
Established brand
Your brand generates $20M+ annually. You're past the early-stage hustle and into the complexity of scale.
Gives and receives
Members share openly. If you're only here to extract, this isn't the right room. Generosity is the culture.
Not the right fit if: You're pre-revenue or early-stage · You're a vendor, agency, or consultant seeking clients · You want a conference or one-time event, not an ongoing community.
TWO FOCUSED TRACKS
Choose the forum that fits your function.
Marketing and sustainability operate as distinct, focused tracks — each with its own sessions, peers, and resource library. Join one or both.
CMO GROUP · MARKETING
Let's talk marketing.
For CMOs, VPs, and marketing leaders navigating brand positioning, omnichannel strategy, retail media, and growth in a competitive naturals market.
Omnichannel & retail media strategy
Brand positioning & differentiation
Shopper marketing & trade spend
AI & emerging tools for CPG
Agency vetting & partnerships
CSO GROUP · SUSTAINABILITY
Let's talk sustainability.
For CSOs, sustainability directors, and impact leaders tackling ESG reporting, regenerative sourcing, B Corp maintenance, and stakeholder communication.
ESG & impact reporting
Regenerative agriculture & sourcing
B Corp & certification strategy
Greenwashing risk & FTC guidance
Internal alignment & culture
WHAT YOU GET
Eight reasons members stay year after year.
The Forum isn't a perk — it's a working asset. Here's what that looks like in practice.
01
Peer problem-solving
Rapid answers to complex challenges from leaders who've faced them and are willing to share what worked.
02
Decision-grade peers
Every member is a senior decision-maker at a $20M+ brand. No startups, no vendors, no mid-level staff.
03
Structured monthly sessions
Monthly deep-dives on the topics that matter — facilitated, not free-form. Your time is respected.
04
Vetted agency access
Warm introductions to trusted partners — saving months of RFP cycles and reducing vendor risk.
05
Continuous learning
Curated courses on shopper marketing, AI for CPG, leadership skills — built with practitioners, not theorists.
06
Business acceleration
Forum connections translate to results: new retail opportunities, better agency relationships, faster decisions.
07
Shared resources library
Templates, benchmarks, case studies, and research curated for the naturals context — not generic CPG.
08
Camaraderie with equals
A bench of peers who understand your role, share openly, and have no agenda beyond collective growth.
IN THEIR WORDS
What members actually say
Not curated superlatives — direct quotes from working leaders.
COMMUNITY IN ACTION
Upcoming events & sessions.
From intimate executive dinners to full-day summits — the Forum shows up in person.
SEP 19 — 20
SUMMIT
AI for CPG Summit · Boulder, CO
MONTHLY
MEMBERS ONLY
CMO Group Peer Sessions · Virtual
MONTHLY
MEMBERS ONLY
CSO Group Deep Dives · Virtual
ONGOING
INVITE ONLY
Executive Dinners · LA · Chicago · Denver
LET’S TALK
Ready to stop solving problems alone?
Membership is invite-only and reviewed carefully. If you meet the criteria, we'd like to hear from you.
Senior leaders at $20M+ natural CPG brands · CMO, CSO, VP, or Director-level roles