Natural CPG marketing at scale is genuinely hard. The right retail mix. Trade spend that works. AI tools that aren't hype. Agencies you can actually trust. The CMO Group is where your brand's marketing function — from VP to coordinator — builds the peer network, frameworks, and confidence to move faster together.
Who's in the room: CMOs, VPs, and Marketing Directors from brands like Gimme Snacks, Vetnique, Sambazon, SmartyPants, and Good Culture — no vendors, no agencies, no early-stage founders. Every member brand carries real budget authority and is willing to share what's working.
One membership. Two tiers of sessions. Your brand joins as a team. Senior leaders meet with their peers. Your broader marketing team meets with theirs. Same topics. Right room for every level.
Open to senior marketing leaders at natural CPG brands with $20M+ in annual revenue.
Every member brand holds meaningful marketing authority and budget responsibility. The peer dynamic works because everyone is bringing real stakes — and genuine experience navigating them.
Membership belongs to your brand, not to an individual. Your senior marketing leader holds the primary seat and participates in the leadership tier. Your broader marketing team — managers, specialists, coordinators — participates in their own peer sessions. Same topics. Right depth for every role.
For your CMO, VP, or most senior marketing decision-maker. Strategic, candid, off-the-record discussions with peers who hold real budget authority and brand accountability.
For your broader marketing team — managers, specialists, coordinators. Same topics as leadership, applied at the execution level where implementation actually happens.
Sessions are facilitated, not free-form. No panels, no vendor presentations, no recycled conference content. Each session is built around a specific marketing challenge — with peer case studies, live Q&A, and shared takeaways your team can use the next day.
Bring your live challenge. Get perspectives from marketers who've navigated the same territory and will say what actually worked — including what didn't.
You leave with a shortlist, not just a conversation.One focused topic per session — shopper marketing, AI tools, retail media, brand positioning. Built by practitioners, for practitioners. Both tiers cover the same topic at the right depth for each level.
You leave with frameworks you can apply.Agencies present to the group. Members share candid, off-the-record feedback. Bypass the blind RFP process entirely and know who to trust before you sign anything.
You leave with a warm lead, not a cold list.A short form. A one-week review. A 20-minute call with Ted if it looks right. That's the full process.
A cross-section of established natural CPG brands across categories — different products, same caliber of leader and same level of marketing complexity.
Not all members listed. See the full member directory →
Membership requires budget approval. Here's how strong CMOs frame it — not as a professional development expense, but as a compounding team asset with measurable return.
One membership gives your entire marketing function access — not just the leader. The ROI scales with every team member who participates.
A full agency RFP costs 6–10 weeks of senior team time and still produces a coin-flip outcome. Members find vetted partners through peer introductions in under two weeks — with candid feedback no RFP surfaces.
Junior team members with a peer network and ongoing learning are more likely to stay. FFN is a retention investment as much as a knowledge investment — and it costs a fraction of a single backfill.
Shopper marketing shifts, AI tools, retail media changes — your team learns what's working at peer brands before it becomes industry consensus. That timing advantage compounds over multiple planning cycles.
The one-line version: FFN membership is not a conference budget line — it's a team capability investment that pays back in faster decisions, better agency relationships, and a marketing function that stays current without you having to push it.
What members actually got from the group — leaders and teams.
No matter what challenge I'm dealing with, there's a community of smart people ready to share a POV, a contact, or their time. I've found new agency partners and a network that strives to make each other better.Result: Found 2 vetted agency partners through the group
CMO, Vetnique
CMO Group · Leadership tierThe CMO forum has been incredibly valuable — with marketing conversations, new tools and solutions, and connection to wonderful peers. A group full of smart, experienced professionals willing to share and ask for help.Result: Identified 3 AI tools now adopted by her team
Chief Growth Officer, Good Culture
CMO Group · Leadership tierAn invaluable source of ideas and inspiration. I find myself jotting notes on concepts to implement — and the network immediately plugged me into dozens of brilliant marketing and brand minds.Result: Implemented frameworks across multiple planning cycles
Chief Revenue Officer, SmartyPants Vitamins
CMO Group · Leadership tierFFN brings together diverse industry leaders and lets us share ideas, get perspective, and rapidly problem-solve. It keeps me thinking with a genuine outside-in framework I'd struggle to maintain on my own.Result: Outside-in perspective now embedded in brand planning
CMO, Suja
CMO Group · Leadership tierBrand membership is invite-only and reviewed carefully. Here's exactly what happens after you submit a request.
A short form — your role, your brand, your team size, and what you're hoping to get from the community.
We review your brand's revenue, your senior leader's role, and fit with current group composition across both tiers.
If your brand looks like a fit, a short conversation to align on expectations, answer questions, and confirm commitment on both sides.
Your senior leader is introduced to the leadership group. Your marketing team is oriented for their tier. Both are connected to the shared resource library before their first sessions.
Brand membership is curated and capacity is limited by design. Submit a request and you'll hear back within a week — yes or no, either way.
Request an Invitation